Appointment · 26 October 2026
HERC HOLDINGS INC
HRI · Listed
Key facts
- How the CEO left
- No departure described
- Planned or abrupt
- Planned
- Successor
- Internal (a current executive)
- Signs it was forced
- None stated
- Other news alongside
- None
- Effective
- 1 January 2027
- Reason given
- planned leadership succession
Read from the filing and press release by a language model (Google Gemini), told to use only that text. It can make mistakes; the quotes below are the source.
The announcement
As part of a planned succession, the Board appointed Aaron Birnbaum, President of the Company, to succeed Mr. Silber as the Company’s Chief Executive Officer, effective as of the Effective Date.
In connection with Mr. Birnbaum’s appointment as Chief Executive Officer, the Company expects to enter into an employment letter with Mr. Birnbaum pursuant to which Mr. Birnbaum will receive an annual base salary of $975,000 and will be eligible for a target annual incentive cash bonus opportunity equal to 125% of his base salary.
There are no arrangements or understandings between Mr. Birnbaum and any other person pursuant to which Mr. Birnbaum was appointed Chief Executive Officer or as a member of the Board.
Sentences matched by our CEO change rules, from the first filing. Read the 8-K on SEC EDGAR ↗
Share price reaction
The filing reached SEC EDGAR on 26 October 2026 at 08:32 New York time, before the market opened, so day 0 is that same day. Day 0 is marked by the vertical line.
| Window | HRI | S&P 500 | Abnormal |
|---|---|---|---|
| Days 0 to +1 | +21.8% | +1.3% | +19.7% |
| Days 0 to +3so far, 2 of 4 days | +21.8% | +1.3% | +19.7% |
| 1 month (days 0 to +21)so far, 2 of 22 days | +21.8% | +1.3% | +19.7% |
| 3 months (days 0 to +63)so far, 2 of 64 days | +21.8% | +1.3% | +19.7% |
The abnormal return is the stock's return beyond what its usual relationship with the market (beta 1.75) predicts. A single stock's move can reflect other news on the same days, so it describes what happened rather than measuring the effect of the CEO change; averages across many events are on the Research design page as they are completed.
News coverage
- Aaron Birnbaum to Succeed Larry Silber as Herc CEO; Silber Will be Executive Chairman of the Board ↗
rermag.com · 26 October 2026 · Tone: neutral
Headlines from the day before the filing to three days after, found in the GDELT news index by company name, so an occasional match may be about something else. Tone is FinBERT's reading of the headline alone, a language model trained on financial news; it is not our view of the change.